And my biggest pet peeve? When something doesn’t have any sazón (aka flavor).

As an art director from Queens, I grew up surrounded by flavor. From the empanada lady on the corner of 103rd to the block parties that mixed every genre imaginable, I learned that creativity, like food, should always come with seasoning.

My sazón blend is passion, curiosity, and a touch of rhythm. It shows up in everything I make. Whether it’s the playlists I build to set a project’s mood or the color palettes that reflect the cultures I grew up with. Every sound, shade, and story I touch is about bringing out the unexpected and refusing to settle for bland.

So if your next project’s missing a little sazón, let’s chat!

RESUME