FABRIC OF AMERICA
We’ve always made clothes for the makers, but who those makers are and what they create has evolved. Immigrants shape the streets we walk on, the music we hum, the art we admire, and the stories we tell. They are the Fabric of America.
MERCH DROP:
To help recognize the makers who shape our country, we are releasing a limited edition pair of our iconic 501 jeans with a custom red patch, along with a patchwork denim jacket designed by immigrant artists. Each piece represents the work and creativity that keep America moving behind the scenes.
IN STORE DISPLAY:
This patchwork display honors the makers behind the Fabric of America Collection, built from reclaimed denim and crafted in the USA. Each section reflects the layered stories and creative work that shaped both the collection and the country itself. It stands as a reminder that America was never built from a single cloth, but from many pieces made to last.
ARTIST COLLAB:
Levi’s is extending the Fabric of America campaign to social by highlighting immigrant-born American artists such as Maria Amalia Wood, Aram Han Sifuentes, Consuelo Jiménez Underwood, Beizar Aradini, and Mia Enell. Each spotlight shows how their work reflects the lived experience, persistence, and imagination that continue to shape this country. By featuring their voices on our platforms, the campaign acknowledges that the fabric of America is created by those who turn their own histories into something new.
THE MAKER’S THREAD:
Levi’s is launching a one year mentorship program to support the next generation of immigrant entrepreneurs and creatives. Participants are paired with mentors and given the guidance and resources needed to launch or grow their ideas. The program helps turn ambition into action, adding new threads to the fabric of America.
MEET THE MAKERS:
To help recognize immigrant artists in the community, Levi’s will place QR code stickers near art installations, graffiti murals, and public works created by immigrant artists. Scanning the code leads to a digital profile sharing the artist’s story, process, and role in shaping the culture around them.
